Salesforce - ERM/CRM

Overview

Enterprise relationship management software organizes information in a centrally-accessible system and makes it available for a wide range of uses—including service desk, contact management, strategic forecasting, and event planning. The first University adopter of Salesforce ERM/CRM was the Office of Admissions and Financial Aid, who use the powerful interface to support undergraduate recruiting for the Pittsburgh campus.

Key Benefits

• Enhanced stakeholder engagement: The Salesforce ERM/CRM enables Pitt to engage with its stakeholders in more personalized and meaningful ways, which can improve satisfaction and loyalty.
• Improved data management: The Salesforce ERM/CRM provides a centralized platform for managing stakeholder data, which can improve data accuracy, accessibility, and security.
• Data-driven decision-making: The Salesforce ERM/CRM provides insights into stakeholder behavior and preferences, enabling Pitt to make data-driven decisions that better align with stakeholder needs and expectations.

How do I access this service?

• Log into this Service: Access Service
• Favorite in myPitt: Go to myPitt