Salesforce - Marketing Cloud

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Marketing Cloud is an integrated solution for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.


About This Service

Key Features

  • Automatically sync contact details: Salesforce integrates with PeopleSoft and the Central Directory Service (CDS) for more current contact details.
  • Trusted delivery: Established Sender Reputation for email addresses.
  • Multi-channel message options: Multiple ways to send messages.

Getting and Using This Service

How do I access this service?

How do I request this service?

Submit a ticket by clicking the Request Help button on the upper right hand corner of this page.

Who can use this service?

Faculty, Staff


How do I get help?

Submit a ticket by clicking the Request Help button on the upper right hand corner of this page.

Request Service

Related Articles (9)

This article will document the data flow of an applicant's information from submission of application for the admission and recruiting groups to admit/deny letters. The intended audience is those that are admitting/denying an application and the staff members responsible for sending decision letters.
How to correct image formatting settings in Marketing Cloud
This article will help you build a data extract in Marketing Cloud to export the information from a data extension to the safehouse or an FTP
How to create a data filter so that people can be automatically added to it and potentially injected into a journey
Data relationships are necessary if you would like to look for members of one data extension (audience) that have a certain attribute, but are filtering from a separate data extension (audience). The two audiences need to have at least one similar field so that they can be connected to one another. Creating a data relationship will allow you to always filter between the two audiences (data extensions)
This article guides communicators through a basic email one-time send within the Marketing Cloud platform.
How to cancel a send in Marketing Cloud that is not part of an Automation or a Journey
This article will guide people who use the Marketing Cloud application through the process of unsubscribing someone manually from their business unit if the person they have emailed reaches out and asks them to. Special Note: there is an automatic process that the receiver of the email can do themselves to unsubscribe, but at times they do reach out to the University of Pittsburgh department directly.
This article will guide you through the steps for creating an automation that will automatically search for people that meet the criteria of a data filter that you create and inject them into a journey


Service ID: 208
Tue 7/18/23 2:43 PM
Mon 7/1/24 4:30 PM